trueFIBER's Story 

trueFIBER and trueCABLE Warehouse Signs

trueFIBER was born before we even knew it. After several years in the low-voltage industry, our sister company trueCABLE saw an opportunity. In 2022, we started trueFIBER to provide customers with products that will stir up the industry that has been paved before us by trueCABLE. Our biggest priority: deliver the quickest and most reliable fiber optic supplies directly to your doorstep, while providing outstanding customer support. trueFIBER has what you need, when you need it, whether you’re a fiber optic expert or new to the field. Our core values place emphasis on customer experience and our work, rather than profit. Head over to Meet The Team to meet the people behind the brand! Have questions? Check out our Fiber Forum, where our Fiber Optic Experts have the answers.


Who We Are


  • Customer-centric: Our process is direct-to-customer which allows us to offer high-quality products accompanied by an affordable price. We also offer FREE shipping on all orders.

  • Inclusive: trueFIBER is working towards being your one-stop shop for all the supplies you need. If you’re looking for something we don’t carry yet, send us an email. We want your feedback!

  • Real People: We don’t hide behind a screen. Talk to real people using our Live Chat or via phone call during business hours. We are also available by email. Our team will get back to you within business hours as soon as possible. 

  • Back the Brand: We listen to you! Our products are designed to fit your needs, our fiber optic experts test and develop all of our products. Beyond that, you’re covered. Forever. You read it right. Read more below on our Forever Warranty.

  • Give Back: at trueFIBER, we place emphasis on people and community. When we have the opportunity to give back, we do. Employee birthdays are cause for celebration by donating to a charity of their choice. We've donated to several worthy charities including St. Louis Honor Flight, St. Jude, National Coalition Against Domestic Violence, Special Olympics, Protect Families in Ukraine: The HALO Trust, and more!

The Right Product for the Job

Our fiber optic experts have experience in creating the best product for you, that will last years in the field. Our products are tested to ensure they surpass industry standards and meet their promised specifications. Our Networking Experts have done extensive testing using our Fluke Networks' Versiv CableAnalyzer, which shows trueFIBER's products exceeding other, more expensive brands.

Forever Warranty. Forever Covered.

If you're not satisfied with your purchase, we offer a 30-day money-back guarantee and our Forever WarrantyWe are serious about product quality and want you to be as confident as we are that the product you pay for will serve your needs. Upon giving us a chance to help you figure out any issues, we are happy to accept a warranty claim and we will make it right. That promise is written in stone, forever.